Reasons Seniors Buy Senior Products
• NEED - They really feel a requirement for defense
• WANT - They wish to switch threat from themselves to an coverage firm
Your Key to Success: Establish the requirement and decide an reasonably priced approach to invite the protection
Primary Buying Motives
Control and Independence
Asset Protection
Access to Quality Care
Burden
Peace of Mind
Aversion to Welfare
Marketing to Seniors
Keep in thoughts there's not a typical senior all the same there are commonalities.
It is useful to grasp the similarities and to respect the variations when working with seniors.
Emotion - Driven Message
Seniors are likely to give attention to how a scenario makes them really feel.
Their responses are based mostly on their complete life experiences.
To successfully market to seniors:
- Understand their perspective
- Account for ageing modifications
- Add emotional worth, if wanted
Other elements touching advertising
- Finances, employment
- Social Structure
- Health Changes
Seniors prime considerations are unremarkably outliving their property, sustaining their independence, their very own well being and issues of safety and for seniors over age 75 the problems are likely to gravitate to menag and associates, going a bequest and their repute.
So...
- Listen
- Ask questions
- Be sincere and moral, they like the reality even when the information isn't good
- Tell a narrative in regards to the "use" of the product, do not speak product
Final Expense Life Insurance Presentation Talking Points
There are Financial Hazards When the Death of a Loved One Occurs
There are two medium of exchange hazards for seniors..........
1. Final Expense Gap
2. Reduced Income
Where will you get cash for Final Expense?
• Borrow
• Cash
• Family
• Insurance For Final Expense
Doesn't it add up to make use of Discounted Dollars?
An Estimate of Final Expenses Today is between $6,000 - $15,000
Pre-Funeral Home Expenses
• Ambulance
• Paramedical Fees
• Hospital Emergency Room Charges
• Physicians' Fees
• And different bills
Responsibility of Final Expenses
Funeral Home Expense
• Professional Service Charges...............$500 - $1,200
• Transfer of Deceased..............................$175 - $300
• Viewing Facilities (2 Days).....................$350 - $900
• Other Preparations..................................$100 - $300
• Hearse........................................................$150 - $365
• Casket.........................................................$1,900 - $5,000
Burial Expenses
• Cemetery Plot...........................................$800 - $2,000
• Headstone/Engraving.............................$350 - $1,500
• Opening/Closing Grave...........................$250 - $1,500
• Embalming................................................ $200 - $700
After Funeral Expenses
• Probate & Miscellaneous Estate
• Expenses
• Unpaid Debts
• Etc
Reduced Income Due to a Death
The Problem: Reduced earnings will be businessly devastating to a living partner, unremarkably going them dependent upon different dealings or regime applications for assist.
The Need: Supplemental earnings to exchange misplaced earnings.
The Solution: A plan that can present a supply of earnings to the living partner to maintain a traditional way of life.
What Are Your Choices?
• Rely on menag and associates
• Spend down personalty and business savings
• Borrow
• Transfer the chance to a Final Expense Program
Final Expense Program
An reasonably priced answer offering safety and helps guarantee you will not be a burden to your family members
• Benefits don't lower
• Premiums don't improve
• Policy can't be canceled attributable your age or well being
• Protection from the very first day your coverage takes impact
• No Medical Exam
• Benefits are paid Tax Free
• Simple Application Process
A Final Expense Program will be left to:
• Your partner
• Your youngsters
• Your church
• Your favourite charity
It Can Be Used To:
• Pay your unconsumed bills
• Provide earnings to a living partner
• Leave behind for particular wants
There are many choices family members should make instantly following a loss nonetheless placing together a unconsumed expense program with a commissioned consummate so your family members will not have to fret about medium of exchange pitfalls that accompany these essential choices.
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